This document is the build plan for Project 11 — your 60-day training club, designed backwards from your onboarding answers, in your voice, under your Project 11 brand.
A training club app with 8 connected systems: guided workouts, daily rules tracking, the day-by-day calendar, crew community, progress stats, nutrition, share cards, and your private coach dashboard.
$0 out of pocket. You keep 50% of net profits after costs, paid monthly with a clear statement. We own the platform and the IP — we only get paid when you do.
Logo — don't have one? We'll design it with you; Brand photos — we'll art-direct the shoot with you; Brand colors & fonts — we'll build your look with you; Your workout footage — send it over, we'll cut the movement demos Nothing else — no tech, no homework.
Approve this blueprint → walk the private preview on your phone → launch the Founding 30.
Read it straight through, or jump to the part you care about.
Built backwards from what you told us. Not from a template — from your answers:
Your hot takes — where you stand:
In your words: “Don't get out worked”. Not for: quitters and weak minded, close minded, negative people.
You also named what’s broken — what Project 11 answers:
“workout instructions videos”
A complete 60-day training club — your program, your voice, your brand. 8 connected pieces, each tied to something you asked for.
Your program (Project 11 — 60-Day Game Plan) — every session runs on a guided runner with voice cues (spoken countdowns, beeps, vibration) and movement demo videos. Gym, at-home, or my-own — every day.
A daily ritual tracking your non-negotiables — Train — 100% effort, Clean nutrition, Hydration target, Sleep 7+ hrs, Check in daily. 5/5 locks the day.
A visual arc where every completed day gets stamped. Streaks, XP and 12 badges turn showing up into a game — the calendar makes the cost of skipping visible.
Members train in crews joined by invite code, cheer each other on with one-tap cheers, and see PRs celebrated in a live feed. Group chat, crew codes on shareable cards — the belonging layer that keeps people past week two.
Progress photos in a private vault, weigh-ins, personal records, and strength charts showing every lift climbing. Visible progress is the most addictive retention tool ever built.
Eating guidance matched to the training — protein targets, simple rules, no noise. Just the truth about food.
Canvas-painted share cards members post after workouts and milestones, invite links, QR crew codes, and a referral system. Every member becomes a recruiter — growth built in, not bolted on.
Your command center: member roster with search, at-risk flags that surface who’s slipping before they quit, a PR feed, your morning briefing, and a broadcast composer. Every client, every day, every lift — live.
8 pieces. One club. All of it carrying your name, your voice, and your standard.
4 named blocks — programmed the way you described it.
Your actual words, staged through the entire experience — so it feels like you built it.
60 daily facts plus a full glossary of 6 terms — defined your way. The library your community will quote back to you.
Your palette, drawn straight from your brief.
The Project 11 lockup leads every screen. Unmistakable.
Headlines with weight — carved, not typed. Your words deserve it.
Calm transitions, never decoration. The app feels the way you coach.
Every coach site we build looks and feels different — that’s a standing rule. Yours will never be confused with anyone else’s.
Project 11 isn’t an experiment. It’s built on our feature-standard platform — the same engine already training real people under working coaches:
Five steps. No mystery.
You told us everything. Done.
This document. You’re reading it.
We assemble your club: program, voice, brand.
Private preview. Your call on every detail.
Founding 30 in. The club opens.
You’re on step two. The heavy lifting is ours — your job is to tell us what’s wrong and bring your people.
We run the tech — hosting, updates, bug fixes, new platform features as they ship. You run the program and the community. Monthly statement, same as always.
Design, build, hosting setup, launch — all on us. Zero capital. Zero risk to start.
After costs — processing, hosting, tools — paid monthly with a clear statement. No hidden fees.
We own the platform and the IP; you own your brand, your programming, your community.
Illustrative math — three scenarios
| 30 members | 150 members | 500 members | |
|---|---|---|---|
| $29/mo revenue | $870 | $4,350 | $14,500 |
| Processing (approx.) | −$34 | −$171 | −$571 |
| Hosting + tools | −$30 | −$30 | −$30 |
| Your 50% share | ≈ $403/mo | ≈ $2,075/mo | ≈ $6,950/mo |
Illustration only — not a promise or projection. Actual results depend on your audience and effort.
The alternative is five figures. Typical market ranges for comparable custom work:
| App design + workout engine + video | $18,000 – $35,000 |
| Community backend + coach dashboard | $13,000 – $25,000 |
| Auth, security, infrastructure, content | $7,000 – $14,000 |
| Typical agency total | $38,000 – $74,000+ |
Typical ranges — 3–6 months, paid upfront. Your cost with us: $0 out of pocket.
The questions every smart coach asks. Plain answers.
The Founding 30 is built for exactly that. Thirty true fans beat 3,000 followers.
That’s what the streaks, crews, and at-risk flags are for — the app is engineered around retention, and you’ll see who’s slipping before they go.
Yes. Content lives in its own layer — your programming can evolve any time without rebuilding anything.
$0 out of pocket. We only earn when you do.
100%. Your name, your programming, your community. We own the platform underneath.
When people hear “app,” they picture a few screens. Here’s what actually gets designed, engineered, written, and tested for Project 11:
You said it: “They get lazy” Four forces keep people past week three:
Reply with these 4 things. Short list — everything else is on us:
Phase 2: n/a — slated for after the founding cohort finishes their first cycle.
Don’t launch to “everyone.” Launch to thirty.
Your first members become the Founding 30 — and their Day 1 → Day 60 transformations become the proof that sells the next three hundred.
The mechanics
Your launch captions, written and waiting — pick your voice:
“60 days. 5 rules. No excuses. PROJECT 11 is live — my training club, in your pocket. First 30 in are FOUNDING: locked rate, founding badge. Link in bio. #Project11 #Project11”
“I built the thing I wish existed when I started. PROJECT 11 — 60 days, 5 rules, and a crew that won’t let you quit. First 30 founding members lock their rate. Link in bio — let’s work. #Project11 #Project11”
“New gym just dropped and it fits in your pocket. PROJECT 11: 60 days, 5 rules, zero guesswork. First 30 get founding status and bragging rights. Link in bio before your excuses find you. #Project11 #Project11”
— Draft captions, yours to edit
For the technically curious — no magic, no hand-waving.
Architecture. A static single-page app on Cloudflare Pages’ global edge (300+ cities) — no servers to maintain. Dynamic features run on Supabase (managed Postgres): auth, the realtime crew backend, media storage.
The files — logic and content, cleanly separated:
app.js — views, workout runner, streaks, session logiccoach-dash.js — supporting moduleconfig.js — supporting modulecrew-sync.js — realtime groups, live feeddata.js — program, daily facts, glossary, content layerelijah-auth.js — supporting modulefluent-demos.js — movement video playerfluent-passkey.js — Face ID / fingerprint loginfluent-sso.js — sign-on across Fluent appslegal.js — supporting moduleSecurity. Row-Level Security on every table · all content HTML-escaped · no secrets in client code · passkeys mean no password database to breach.
Performance. Phone-first for 4G — no render-blocking, no layout shift, 48px touch targets, contrast ≥ 4.5:1.
Pipeline & QA. Brief → parse → draft build → your voice → bespoke re-skin → pre-flight gate → private preview. Broken never ships.