# Brief parse — Elijah Guzman (FULL brief, supersedes Sample)

- **Coach:** Elijah Guzman
- **Email:** elijah.guzman200@gmail.com
- **Socials:** TikTok one1iven (341) · YouTube Oneeliven (731) · Instagram oneeliven (106)
- **Total followers:** 1,178
- **Source:** "🏆 FULL brief: Elijah Guzman" (Gmail 1a15590c70222d6d, 2026-10-19 15:08 EDT, from leads@fluent.spot; identical double-send 1a1558f585611b47 also seen)
- **Track:** Full (Part 1 + Part 2 completed)
- **Attachments:** none
- **Calculator:** not used
- **Score:** 67/100 — WARM (followers 20 + completeness 27 + sharpening 20 + calculator 0)

## 1. Let's Connect
- Name: Elijah Guzman
- Email: elijah.guzman200@gmail.com

## 2. The Dream
- 12-month wild success: "Financially free and ability to help others mentally and physically come the best version of them selves"
- Dream headlines picked (all 6): Quit my 9–5 · 100K+ community · Bestselling program · Sold-out coaching · Total freedom lifestyle · Changing thousands of lives

## 3. Your Philosophy
- Non-negotiables: "No quitting, no i can't, every workout 100% effort"
- Myths to bust: overnight progress
- Signature saying: "Don't get out worked"
- NOT for: quitters and weak minded, close minded, negative people
- Hot takes:
  - "Cardio kills gains." → disagree
  - "You can't out-train a bad diet." → agree
  - "Most people should run one program for a year instead of program-hopping." → agree
  - "Supplements barely matter — sleep and protein do." → agree
  - "Training every set to failure is overrated." → disagree
  - "Machines build just as much muscle as free weights." → disagree
  - "If you're not tracking your lifts, you're just guessing." → agree
  - "Abs are made in the kitchen, not the gym." → disagree

## 4. Your Program
- **Project 11** — 60 days, 5-day split, both versions (gym + home)
- Built to achieve: all of it
- Routine: Chest and tri — dumbbell press, push up, cable flies, incline bench press. Back and Bi — dumbbell curl, hammer curl, lat pull downs, pull ups. Legs — squats, leg press, calves raises, lunges.
- Daily rules: Workout · Clean nutrition · Hydration target · Sleep 7+ hrs
- Inspired by: "Working out, inspiring, showed up consistently and seen progress motivated me to keep going"

## 5. Your Voice
- Tagline: "your goals our game plan"
- Motivational lines: "Show up for your self" · "One choice one goal"
- Facts he swears by: hard work pays off
- At big moments: "keep going don't give up"
- Write-in-style: YES (he approves before launch)

## 6. The Look
- Primary color: #007bff
- Logo: needs help · Brand photos: needs help · Workout videos: HAS footage · Colors/fonts: needs help

## 7. Quick Details
- Dream launch date: January 2027

## 8. Sharpening (10 of 13 answered)
- oneThing: workout instructions videos
- notBuild: Half ass instructed videos
- skepticQuotes: Not ready to give it there all
- currentAlternative: work around
- quitInsight: They get lazy
- killCriteria: People time
- flopStory: n/a
- onlyYou: my self
- hypeStyle: Remind them why there here; encouraging words
- dashboardHours: As many hours as needed. My girl friend and family
- proofStories: —
- success90: —
- lateContent: —

## 9. Dream Big
- Anything else: n/a

## 🔍 Lens input map (from the brief itself)
- **substance**: philo-principles; program-length-60; program-routine; program-inspiration; program-split-5day; voice-facts; sharp-oneThing; sharp-currentAlternative
- **differentiation**: philo-myths; program-name-Project 11; voice-tagline; look-primary-color; sharp-notBuild; sharp-onlyYou
- **colduser**: philo-notFor; voice-tagline; sharp-skepticQuotes; sharp-currentAlternative
- **trust**: connect-name; connect-email; voice-facts; voice-writeInStyle-yes; sharp-skepticQuotes; sharp-hypeStyle
- **loops**: philo-sayings; program-dailyRules; voice-lines; voice-bigMoments; sharp-hypeStyle
- **retention**: program-length-60; program-dailyRules; voice-bigMoments; sharp-quitInsight
- **coachops**: sharp-dashboardHours
- **ease**: sharp-oneThing; sharp-notBuild
- **exploit**: —
- **adversarial**: sharp-quitInsight; sharp-killCriteria; sharp-flopStory
- **money**: dream-text; dream-headlines; quick-launchDate-Jan2027
- **honesty**: philo-notFor; quick-launchDate-Jan2027